Stationery Set
Working Knowledge of Graphic Design Software and Digital Tools:
I created the logo and designed all the stationery items for this brand using Illustrator. My skill in utilizing Illustrator is apparent in how I simplified geometric shapes and forms to emulate real-life objects with a wide array of tools in the application. The final project also highlights my capacity to comprehend the impact of using vector-based software in producing a polished logo and brand identity.
Elements of Design:
Following the project’s guidelines, I incorporated design elements and principles to convey the brand’s characteristics. I utilized colors and shapes to add depth, symbolizing the ocean while highlighting the logo’s mascot. Additionally, I structured the visual elements within the circle to achieve balance and harmony. These design principles complemented my choice of a display and sans-serif typeface, resulting in a logo tailored to the target audience.
Creative Self-Expression and Originality:
This stationery set was my first design project in college. I was thrilled to put into practice all the design principles I had learned throughout the course. The specific dimensions of each stationery piece were provided, so I only had to come up with the logo design and other visual elements, such as the typeface. Because the project targeted children and their guardians, I decided to combine a cartoon style with a flat illustration to make the design more memorable and versatile. Using vibrant colors and a clean layout was also crucial to evoke a friendly yet modern aesthetic.
Evidence of Thoughtful and Appropriate Critique Skills:
I ensured that my feedback to my peers was valuable by envisioning how they developed their design, checking if it aligned with their specific project design brief, and identifying areas where they needed the most help. Meanwhile, I carefully considered all the feedback I received and implemented those that could benefit the design’s functionality.
Evidence of Following Directions:
I took the necessary steps to ensure that each stationery piece included all the essential visual components. These components were strategically positioned to facilitate easy access to client’s information. Furthermore, I removed irrelevant content to maintain consistency in all the pieces according to the guidelines.
Craftsmanship and Attention to Detail:
The final design offers a creative solution for the brand by integrating all necessary visual elements and effectively applying fundamental design principles. It is both practical and meaningful, establishing an emotional connection with the target audience. The brand uses appropriate colors, typeface, and file format to ensure consistency. Additionally, it incorporates the client’s contact information and provides sufficient space, essential for achieving the intended purpose of the stationery items.